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What we are doing

Alpha pre-order holders are participants in a variety of surveys, experiments, and other activities. Though we are fans of computer simulations, we also believe there is significant value in real world testing.


There are some places where assumptions fail and other things happen socially or behaviorally that may go unnoticed. There are also other cases in the design process where we may be aggressively developing something that customers may not want or understand (something that is also known as "a waste of time"). Experiments and feedback help us ensure that we are creating something that customers want and find useful and intuitive. There are simply too many products that attempt to solve problems that few people have or simply disguise their lack of usefulness behind clever marketing -- this is not what we want.

In short, we are finding problems to fix and striving to build a product because of people, not in spite of them.

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