Today we've reached a small milestone: we began shipping gifts to people who locked-in their pre-orders as a part of the Alpha Program. The video above shows me signing letters to those in the program. Pre-Order customers have been waiting a long time to receive something from the Company so I felt that I must show my sincere gratitude by writing them letters thanking them for their support and patience. Anyone who locks in their pre-order receives their choice of eyewear wit

As we continue development of Shima Alpha, Beta, and Beta Bold, we are pleased to have reached a place in our product development cycle where we can reboot Experiment 2. Experiment 2 is designed to allow the Company to maintain a structured release of Shima Alpha for testing purposes; the results will be used to support further development of Shima Beta and Beta Bold. The goal of Experiment 2 is to gain insight into how our technology affects those who are exposed to it both

The thing about starting a hardware startup is that some tasks take a relatively long time to complete. Today, I am proud to announce that on February 20th, 2018, the company was granted its first patent. This patent was originally filed in February 2015, when the company was just 3 months old. This patent teaches key methods and techniques to produce ophthalmic lenses and eyewear frame architectures that are lightweight while enabling AR features. Bill and I worked many hour