
Alpha Pre-Orders Close in under 2 weeks
As we continue development of Shima Beta and Beta Bold it is now time for us to close pre-orders for Shima. Pre-orders will close on midnight February 23 Pacific Time. In the interim, the Company is focusing on fulfilling existing orders, continuing experiments in the Alpha program with Alpha participants, and adding even more staff to counter the delays we have experienced thus far. We are proud of the nearly 700 people with active pre-orders who have stuck by us after numer

Introducing: SocialFLO SDK
At LAFORGE Optical we have been busy creating the best, lightest, and most stylish augmented reality platform. Today, we are ready to share a bit more of what we have been working on. We are proud to announce that we a releasing the first developer tool as a part of the socialFLO SDK. Since this project started in December 2014, we have been working on a different approach to augmented reality by creating the next generation of eyewear. The socialFLO simulator gets us one ste

Why do so many AR/VR Companies Rely so Heavily on CG?
Have you noticed that a lot of AR/VR companies rely on CG (computer generated graphics) to show their experience? Sometimes the rigors of product development requires industry visionaries to dream of simple ways to share the experiences they intend to deliver. The key with using CG is to accurately represent the features and capabilities of the developing product; so that the actual experience that people will have is accurately (but not precisely) demonstrated. When utilized